Votre marque a t’elle une personnalité ?
Voilà ce qui pourrait se résumer le titre du livre de de Rohit Bhargava. Selon lui les compagnies qui assureront leur survie sont celles qui affirmeront leur identité …
Faceless companies don’t work anymore. In a world where consumers have more access to information than ever, and more power to share their voice … a brand’s identity is no longer controlled through marketing and advertising. In this new era, what you say your brand stands for is no longer good enough. What you demonstrate to your customers matters most. This is the power of your personality.
